Join us on May 18, to find out the genuine story behind our middle class in Sub-Saharan Africa and discover exciting opportunities for your brand.
We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.
Young people today make up the largest youth population in history. Their successes and struggles are as diverse as their personalities and aspirations.
Meet the Uploaders, Europe’s most important influencers. They post comments on websites, share their opinion on social media, review products online and they are among the top 13% income group. These factors make the Uploaders incredibly valuable for marketers. Who are they? The answer might surprise you.
Too often smart people get caught up in the details of the past and forget how quickly the future is moving…
[WEBINAR] Because Real People Tell Little White Lies: The Power of Deep Listening through Observation
Joins us on May 2. The world of research is changing fast, and qualitative is more important than ever as we seek to rich insights to guide action and contextualise big data. At Ipsos UU, we believe the future of qualitative lies in Deep Listening.
Massive layoffs are happening around the world in the new era of Bank 3.0. Thanks to the internet and portable technology, people are able to get access to the financial services anytime and everywhere, and they no longer need to rely on the counter service and ATM machine of bank.
On April 26, come discuss with experts, consumer representatives, industry leaders and legislators about the future of digital networks and services in Europe.
On April 25, join Ipsos’ Jennifer Irvine who will be co-presenting Understanding Real-life Competitive Product Performance Via Mobile Diary & Video Analytics with her client, Siobhan Moore of Unilever.
On April 24, join Ipsos Healthcare at this year’s PMRG conference featuring action-oriented insights for today's healthcare research and marketing professionals. The insights landscape is rapidly evolving, and skills in triangulating diverse data sets, human emotion and healthcare decision-making remain highly desirable capabilities. Are you ready?