Five tips to rock your communications using multi-touchpoint campaigns
Join us on June 9, for a complimentary webinar to hear highlights from our latest wave of the Ipsos Affluent Survey examining social media trends and key opportunities in Affluent travel
In today’s digitised world, the advent of social media has changed the lives of many. Millennials are a generation that grew up with social media and witnessed rapid advancements in technology, thus shaping their lives.
We all know that MENA is one of the fastest growing online markets in the world, with number of internet users almost doubling every 5 years. The marketers are taking this opportunity and constantly increasing their share of media mix on digital, some reaching close to 30% of their total spends. But the question now is “are we getting enough return on our investment?”
On May 23, are you a subscriber to the Ipsos Affluent Report? If so, then you’re eligible to attend our exclusive subscriber-only panel discussion detailing results from the latest wave of our study as it relates to emerging trends and key opportunities in Affluent travel.
In a recent White Paper, programmatic demand-side platform provider, TubeMogul, referred to ‘the unstoppable shift to audience-based buying’ in the US television market, arguing that inefficiencies in the way TV advertising has traditionally been bought and sold, as well as advances in the way people receive their TV content, will lead inevitably to a time when more and more of it will be traded programmatically.
Findings for the Lloyds Bank UK consumer digital index 2017
To stay in touch with the sheer pace of information delivery, we’ve created a fast and lean qualitative approach – Overnight Qual – to deliver insights at speed.
Welcome to the April edition of Ipsos Update - our monthly selection of research and thinking from Ipsos teams around the world.
On May 1, join Ipsos’ Evan Borak who will be MC-ing this three day event featuring the technologies shaping the future of market research.