On the heels of African Youth in 2016, Ipsos is publishing an unprecedented study of African women* to mark the second year of its annual Africa conference at the Dapper Museum. Conducted in seven African countries, the study paints a picture of motivated, independent and optimistic women who are a driving force in this rapidly developing continent.
The Future of Research event series kicked off in the MENA region, with Kuwait being the first market to host it. The event entitled the New Normal, accommodated Ipsos through a half day program that took place at the prestigious corporate conference venue of Jumeirah Al Messilah Beach Hotel. The day began with an early morning power breakfast to break the ice and informally introduce clients to the Ipsos senior management team.
On May 24, join us for this complimentary webinar during which we will show you how to assess stickiness earlier in the development process, before incurring the cost, risk and redress of live testing.
We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.
To stay in touch with the sheer pace of information delivery, we’ve created a fast and lean qualitative approach – Overnight Qual – to deliver insights at speed.
On May 9, join us at the Insights Association inaugural event to learn more about best practices for device agnostic research.
In face of this fast-information-spreading world and fast development of different channels, insurance companies should make more effort to build distinctive brand image in a comprehensive way. To strengthen delivered brand image, insurance companies should pay more attention to the moment that customers interact with insurance companies.
Massive layoffs are happening around the world in the new era of Bank 3.0. Thanks to the internet and portable technology, people are able to get access to the financial services anytime and everywhere, and they no longer need to rely on the counter service and ATM machine of bank.
Root vegetables? Meditation? Cleansing diets? Juicing? E-cigarettes? In this month’s Thought Starter sourced by Ipsos’ eNation Omnibus, we take a closer look who’s participating in today’s lifestyle health trends.
Welcome to the March edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.