Ipsos conducted a study among internet users to track the internet consumption and behaviour across individuals in 11 MENA countries.
Majority of Global Citizens (75%) are Happy Despite Gloomy Economic Sentiments. ‘Very Happy’ Cohort (20%) Down Two Points Since December 2012.
Europe is on the wrong track say citizens in ten of EU’s largest countries – but little desire to leave the European Union outright. Faultlines across Europe with Mediterranean countries (Spain, Italy, France) most unhappy, but central Europe (Germany, Poland, Hungary) more positive.
Host country Brazil (39%) expected to be victorious in the final game of the upcoming FIFA World Cup. Seven in ten (69%) expect Brazil to be a successful host but only one in three (36%) Brazilians agree.
As World Pride Kicks Off in Toronto, Canada Poll Shows Strong Majority (71%) Among 15 Developed Nations Support Legal Recognition of Same-Sex Couples
Majority (76%) agree gay men, lesbians should be free to live as they wish.
77% of global citizens concerned that Ebola virus may be transmitted to their country. With 88% awareness of Ebola virus outbreak, 57% say their own health, government and other officials are taking enough precautions and preparations to ensure virus doesn’t come into their country but 43% don’t believe it to be so.
The Quest for Optimal - Maximising consumer delight has always been a top priority for any product manufacturer, resulting in a critical need for ongoing innovation married with endless product modifications. Yet, while a priority, it continues to be increasingly difficult to steal share or truly differentiate oneself versus competition within an existing and/or niche category. Unfortunately, reactive versus proactive research has become more of the product testing norm, with endless rounds of formula ‘tweaking’ versus the prescriptive pursuit of a farther out, more differentiated optimal product.
Ipsos conducts various retail measurement activities in a significant number of countries. The company operates category specific retail panels and food service monitors.
It seems hard to get away from the word ‘Millennial’ these days.
Everywhere you look there are new articles, studies, findings and revelations about how brands can better engage with and tap into this group of consumers. And why wouldn’t they want to? Millennials are on the cusp of having more spending power than any other generation in history: an estimated $200 billion annually by 2017. Understanding this group of consumers is critical for marketers — what motivates them, keeps them up at night, shapes their behavior and attitudes, and so on. To answer these questions, we have to know how to engage them in research.
Pulmonary Arterial Hypertension (PAH) is a life-threatening, degenerative disease that severely compromises the function of both the pulmonary (lung) and cardiovascular (heart) systems. Despite current treatment options in PAH offering improvements in symptom control and quality of life factors, there continue to be significant challenges that compromise the effective management of this progressive and debilitating condition.