This year Ipsos celebrates 20 years of the European Media and Marketing Survey (EMS), or as it is called now, The Ipsos Affluent Survey Europe. 20 years of tracking the Affluent, with their disposable income and whom are disproportionately important to most marketers of products and services.
The primary aim of the ESOMAR 28 Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
"Big Data" is a very broad term, used often - and for a variety of different purposes.
A Convenience Sample is a type of non-probability sample where the units have been selected because they are convenient for the researcher (which may not be the optimum sample for the research project).
The financial services industry is experiencing a digital revolution - customers have a wealth of data at their fingertips, and are interacting and paying through new platforms and devices.
System 1 and System 2 refer to dual process theory (DPT) a class of general theories of higher cognitive processing such as reasoning. There have been 12 different theories of DPT over the past 40 or so years and the distinction between different types of thinking has been around for well over 150 years.
How to make behaviour work in CPG, financial services, technology and retail? Using behavioural science to get closer to the consumer.
This is the July edition of Ipsos Update, a selection of research and thinking from Ipsos teams around the world.
The world’s leading companies are using virtual reality (VR) to a major advantage, and that will only increase in the future. Vehicle makers need to get onboard now!
This is the August edition of Ipsos Update, a selection of research and thinking from Ipsos teams around the world.