Customer Relationship Measurement and Management
Customer relationship programs evaluate the overall brand relationship strength and identify which parts of the overall customer experience need to be improved and which will provide the greatest return on investment.
What can you do to gain the best understanding of your relationship with your customers across multiple products and channels? How do you identify and build goals into your customer experience strategy to maximise the value of customers to the organisation?
Ipsos Loyalty has extensive experience in designing and implementing customer experience programmes across all key sectors globally. Our offering revolves around three key aspects: discovery and design, analysis, and action planning.
We use competitive context for a better understanding of true relationship strength - nine out of 10 is only good enough if it is better than the competitors. Competitive context – on an individual level – is proven to be a better predictor of customer retention and share of wallet.
Our key driver analysis identifies priority areas for improvement to optimise customer experiences and maximise customer value to the organisation.
A leading Asian and Latin American bank and credit card issuer assessed competitive threats and opportunities to quantify potential revenue gains across 15 fast expanding markets.
A leading global distributor of electrical supplies used our competitive context approach to establish strategic action plans by identifying key drivers of revenue across 12 countries.
A leading technology company deployed a global customer satisfaction programme across 70+ countries and 40+ languages. The programme provided global and local action plans to management and was used to set yearly targets for staff incentivisation.
A B2B research programme for a global transport company generated timely, actionable, and rich customer satisfaction data to understand and prioritise areas for improvement across all networks and channels. The research fed into internal scorecards and reward systems, and was used to inform staff training initiatives across 50+ countries.
Leadership Connections 2017: HR Driving Business Transformation
Is your organisation currently going through transformation? The answer from the clear majority of HR leaders we spoke to was an emphatic ‘yes’. And the few who said they weren’t currently in a period of actual transformation did feel they were evolving or changing in some way.
Captains of Industry are Committed to Championing Diversity and Inclusion in the Workplace, but Women Remain Scarce on Executive Boards
Captains of Industry say that despite nearly all board members on the FTSE 500 saying they are actively promoting and championing diversity and inclusion in their company (86%), a very large proportion say they have no female board members at all (71%).
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Let’s cut to the chase: a truly successful enterprise feedback management programme (EFM) is designed with the corporate strategy central to the programme and has links to seven key functions of an organisation, starting with the C-Suite.