With 1000 world-class researchers in over 80 countries, Ipsos UU is the world’s leading qualitative community, with the biggest share of insights.
What are the market dynamics? (motivations, expectations, representations)
How to develop my brand strategy?
How to identify unmet needs and innovation opportunities?
How to optimise my concepts, my pack routes or my communication ideas and executions?
How to develop or refine my product?
How to accelerate category or brand penetration?
How to optimise my touchpoints strategy along the path to purchase? (on/offline communication, e-commerce, in-store strategies)
How to optimise customer and shopper experience?
For each of these business questions, we have developed a specific analytical framework aiming at translating research observation into strategic recommendations.
Our business is to make sense of our increasingly complex and fragmented world by becoming closer to people, with HOT and COLD approaches that let us research in the context of life, as it is being lived.
Always striving to bring Life to Life, at Ipsos UU we love the power of context to explore real people in real life. We love using technology to get closer to people and to their eco-system of influences, and we always apply for both HOT and COLD techniques to unearth the freshest insights. Ipsos UU is founded on intellectual generosity, powered by strategic thinking and built for change.
For each of these business questions, we have developed a specific analytical framework aiming at translating observation and deep listening into strategic recommendations and meaningful responses.
Hot: More Feel, than think
- Insight generation - pushing respondents out of their comfort zone using raw, intuitive, disruptive qualitative techniques
- Insight Activation - bringing it back to life, connecting it with other research, including quantitative results, so everyone can feel and experience the research undiluted
Cold: More Think, than feel
- Analytical Frameworks - for insight analysis we apply robust, rational, logical and reasoned analytical frameworks
- Strategic Activation - and workshops for strategic brand planning
We focus on:
On top of all traditional qualitative methods, we have dedicated a special attention to advanced approaches:
- Social Intelligence
- Activation Workshops
- Motivational Research
- Journey Analysis
- Usability Tests
Insight Cloud enables clients to:
-Make quicker decisions and get initiatives into market faster;
-View knowledge within the lens of business questions;
-Build a learning culture and connect experts to think better together;
-Understand what has been learned in other parts of the company and avoid repeat projects;
-Save time and resources with quick access to the most important intelligence.
Looking Back On 40 Years Of Retail – Top Tips For The Future!
We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.
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Meet the Uploaders, Europe’s most important influencers. They post comments on websites, share their opinion on social media, review products online and they are among the top 13% income group. These factors make the Uploaders incredibly valuable for marketers. Who are they? The answer might surprise you.