Field & Delivery
Ipsos Observer’s Field & Delivery service aims to lead the market in information-gathering, through a commitment to providing high quality research at a competitive price.
You need to have access to data in many different countries at the same time?
You want fast, cost-effective answers to your business questions?
You want to have reliable data provided by a neutral market research agency?
At Ipsos, our online and offline operations teams are under the same strategic leadership. This ensures we are aligned to our client-first agenda across all data collection methods, and bring the same values, expertise and consistency to our work in all areas of delivery across the world.
This global scheme also extents to the topics of quality and innovation, together with a strong respondent-centric approach ensuring engagement across different population profiles, countries and programs. Read more on our data quality.
The future of data collection will surely be multi-mode – at Ipsos we offer an unparalleled commitment to engaging the respondents of the future through industry leading initiatives such as: device agnostic research, programmatic sampling, digitally- enabled face-to-face interviewing. Read more on Device agnostic.
Ipsos has both the scale and the experience to deliver industry leading research with access to a great pool of respondents in both developed and developing markets addressing clients’ needs in terms of any consumer target. It gives access to 150 countries, in North America, Europe, Latin America, Asia-Pacific, Middle East and Africa.
Ipsos Field & Delivery service remains in collecting and delivering high quality data whether this is a Consumer or Business audience. It is these skills which leave us uniquely placed to work with clients across all industry sectors to provide them with the facts and figures required.
Audiences or Programmes?
In a recent White Paper, programmatic demand-side platform provider, TubeMogul, referred to ‘the unstoppable shift to audience-based buying’ in the US television market, arguing that inefficiencies in the way TV advertising has traditionally been bought and sold, as well as advances in the way people receive their TV content, will lead inevitably to a time when more and more of it will be traded programmatically.