As a global market research provider, Ipsos has a range of different types of omnibus designed to meet your needs in terms of geographical coverage, representative samples, speed and price competitiveness. We also offer international coordination and can provide results in a variety of different user friendly formats.
Taking into account your research objectives, geographical requirements, target audience, price-value thresholds and delivery requirements, our team will work with you in order to propose the most appropriate solution for your needs – we have Online, Face to Face, Telephone and International Omnibus tools designed to help solve your business challenges.
Online Omnibus (I-Omnibus) offers a great compromise between speed, price and sample representativeness and is ideal for local or international research challenges.
Face-to-Face Omnibus (Capibus) offers the most representative sample of a population. This shared survey vehicle collects extensive background information on the respondent and the household; covering everything from standard demographics through to things like what they use the internet for and whether they own a games console. All of this information is available, either for targeting your questions on particular respondents or for profiling your results.
Telephone Omnibus (CATI) (Computer Assisted Telephone Interviewing) offers the fastest turnaround possible via an offline solution. Findings can be delivered as little as 3 days after questionnaire agreement. It collects background information on the respondent and the household; covering everything from standard demographics right through to things like housing tenure and internet access. All of this information is available, either for targeting your questions on particular respondents or for profiling your results.
International Omnibus is used to research just about any market in the world. We have carried out omnibus research in more than 50 countries around the world and have built up an extensive network of like-minded omnibus suppliers. All these suppliers are committed to providing the ultimate in Omnibus research and work to our stringent quality control experience to ensure your project runs smoothly.
Multi-country behavioural study
As access to and use of the Internet (for e-mail in particular) continues to rise, so too does the potential for unsolicited commercial e-mail (or spam) to become the modern day "junk mail". But how effective can it truly be? Our client needed to decide whether "spamming" was a cost-effective way of approaching future customers for a variety of online services and product categories. Using the Online Omnibus in such diverse markets as GB, France, Germany, the US, Canada and Brazil, we were able to assess the proportion of spam mail being deleted without even being read, the demographic groups most susceptible to spam marketing, the service/product categories yielding the greatest success as a result of spamming, and satisfaction levels with the post-spam purchase process.
For many years we have run a large syndicated financial tracking study via Face-to-Face Omnibus. The study encompasses investment products held, brand awareness, brand image, media consumption and claimed future purchase behaviour. The survey is delivered to all syndicate members using the Memphis Survey Explorer. The software allows users to run complex cross analysis and gives them the ability to produce charts and tables at the touch of a button. We have also successfully modelled data produced by this survey in order to predict the likelihood of shifts (up or down) in the stock market.
Global brand health assessment
A major pharmaceutical company requires information on an annual basis on how its brands are performing within a competitive, international context. As part of our Global omnibus service we are able to provide comprehensive knowledge of the areas our client wishes to research, expertise in understanding cultural issues within a research context and to provide a speedy turnaround of results (delivered via tables, presentations and SPSS data file). This particular study has been running for more than four years and the findings are used to aid strategic business decisions.
Audiences or Programmes?
In a recent White Paper, programmatic demand-side platform provider, TubeMogul, referred to ‘the unstoppable shift to audience-based buying’ in the US television market, arguing that inefficiencies in the way TV advertising has traditionally been bought and sold, as well as advances in the way people receive their TV content, will lead inevitably to a time when more and more of it will be traded programmatically.