Global Reputation Centre
For business leaders who aspire to better decision-making in reputation, corporate communications and corporate policy development, the Global Reputation Centre is the insight industry’s most trusted source of specialist research and guidance.
- Measuring reputation performance against business return.
- Identifying key drivers that have the most impact on creating reputational value.
- Assisting clients to align and integrate actions to tackle reputational issues, and measuring the outcome.
- Measuring and responding to the effects of brand or corporate crises.
- Evaluating reputation performance against business return.
- Aligning business objectives with CSR activities to tackle reputation issues.
- Focusing on the issues that matter most to your reputation and quantifying the results of current initiatives.
- Using normative data to provide context by sector and region/country.
- Evaluating the optimum positioning of new initiatives and partnerships.
- Identifying stakeholder expectations for the future and evaluating activities that increase trust, understanding that organisations that are trusted have greater resiliency in the event of crisis.
- Determining the severity of the crisis.
- Testing communications to mitigate and re-build reputation and trust.
A global automotive company measuring drivers of trust as well as issues for the industry to address in 25 countries. The study is used to generate key performance indicators (KPIs) for the communications team globally and regionally.
A global food & beverage company focusing on responsible corporate behaviour, understanding and attitudes towards client’s stated brand purpose and equity flow between corporate and product brands in five European markets with government, media, NGOs, trade associations, academics, business customers and the general public. Results were used to investigate expectations of a ‘best in class food and beverage organisation and set a benchmark for the company’s current reputational and competitive standing.
A global internet company’s annual study gauging opinions of the corporate brand within the context of reputational threats and opportunities. The research covered key reputation metrics in addition to qualitative questions around brand positioning, strengths and weaknesses, industry and societal issues. The results are used as a critical plank in the strategic planning process, as well as to inform the company’s policy and message development strategy and guide key influencer engagement.
A national CPG company tested the impact of a recall on their brand and product. The results were used to inform communication strategies for responding to the issue and tracked opinions within stakeholder groups on the sustaining power of the issue over time.
Optimism Now Resides with Emerging Market Youth
Citi Foundation commissioned an Ipsos survey to examine the economic prospects and pursuits of young people in 45 cities from 32 countries around the world. The following findings are based on the voices of the nearly 7,000 young people surveyed. This survey highlights the differences between the developed and the developing world.
2017 US Politics - President Trump’s Approval Rating is the Same, 45% of All Americans Approve (February 22)
The biggest takeaway from this week’s Ipsos Core Political Data is that the direction of the state is essentially unchanged from last week. President Trump’s approval rating is the same, 45% of all Americans approve and 50% disapprove of the job he is doing as Commander in Chief. As with previous Ipsos data on this point, there is a sharp party divide with 19% of Democrats approving of the job, and 79% disapproving. On the Republican side, 82% approve of Trump’s handling of the job, while 16% disapprove. Among Independents 39% support – and 53% oppose.
2017 US Politics - Trump’s approval Rating Has Dropped Below his Disapproval Rating Once Again (February 15)
President Donald Trump sees his job approval ratings underwater in the Reuters/Ipsos poll for the first time since assuming office with 50% of the public disapproving of his performance. The data indicates that all the furor around foreign policy is not playing to what the public perceives are his strengths, which remain the economy and jobs.