Virtual Testing

Simstore is our technology platform for simulating realistic retail environments and conducting behavioural based research for you to measure shopper decision making and test different activations/scenarios in both physical and digital retail.

Simstore delivers:

1. Highly realistic simulations of how shoppers make decisions – helps maximise predictability
2. Measures implicit and intuitive actions and behaviours
3. Captures point of sale dynamics in a competitive context

Simstore Solutions

Simstore Shopper

Provides a detailed view of the category based on a shopper perspective; realistic trade-off decisions provide a SKU level segmentation based on hierarchical clustering. This defines optimal shelf layout and assists with category management.

Planogram & POS Material

Through scenario testing, we identify the optimal planograms or point of sale communication that will be most effective in driving visibility and sales of your brand(s), as well as ensuring overall shopability and category growth.

Assortment Line Optimisation

Measures the optimal assortment for different retail environments. Based on preferences we simulate the impact of different ranges on SKU/portfolio penetration to determine cannibalisation and substitution effects.

Pricing

Helps you understand price dynamics within the category to set the right strategy to maximise sales of your brand(s) and grow the category.

Learn how Virtual Testing can work in conjunction with Channel Sizing, Shopper Insights, Execution Measurement, and Mystery Shopping to improve channel performance.

To read our latest thought leadership, head to Innovation & Knowledge: Consumer & Shopper and Beyond omnichannel to convergent commerce. To listen to our Customer Perspective podcast, head here.