Welcome to the February edition of Ipsos Update – our monthly selection of research...
The African middle class are thriving, and with that brings new opportunities. But who...
A random probability sample is the "gold" standard of survey research.
Welcome to the December edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. To mark the end of the year, this month’s edition also includes a special section showcasing some of our highlights from 2017.
In a word or two, it can be said that Millennials are ‘image curators’. So what can brands do to better engage with them?
Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.
The contribution of existing customers to brand growth.
February 14 - In this complimentary webinar, we’ll talk through the principles to maximize learning from immersions, sharing inspiring examples that you’ll fall in love with!
RT @ZappiStore: First session of #IIexEurope happening now with 'Impressions of an Optimist' on the challenges an opportunities of the #MRX…