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Market Strategy & Understanding
Market Strategy & Understanding
Market Understanding
Understand where your market is heading and identify your best growth opportunities.
Consumidores y Marcas
  • Uso y actitudes
Market Strategy & Understanding
Brand Positioning and Growth
Optimise your brand positioning, portfolio and growth opportunities.
Consumidores y Marcas
  • Posicionamiento
  • Marcas
Market Strategy & Understanding
Shopper Research
Grow sales in our disruptive omnichannel world.
Consumidores y Marcas
  • Consumidores
  • Comprador
  • Camino a la compra
Innovation
Innovation
Product Testing
To achieve product superiority through innovation or renovation.
Consumidores y Marcas
  • Prueba de producto
Innovation
Packaging Research
To evaluate, optimise and forecast the potential of packaging.
Consumidores y Marcas
  • Prueba de empaque
Innovation
Innovation and Forecasting
To evaluate, screen and forecast your innovations and optimise their appeal.
Consumidores y Marcas
  • Innovación
  • Innovación de producto
Creative Excellence
Creative Excellence
Creative Assessment
Assess and maximise creative potential to achieve short and long-term effects for your brand.
Consumidores y Marcas
  • Prueba previa
  • Comunicación
  • Publicidad
Creative Excellence
Creative In-Market
Monitor, evaluate and optimise your campaign live or post airing.
Consumidores y Marcas
  • Comunicación
  • Publicidad
Creative Excellence
Creative Development
Build the campaign strategy.
Consumidores y Marcas
  • Publicidad
Brand Health Tracking
Brand Health Tracking
Brand Equity Measurement
What is brand equity? Understand what is driving your brand’s success and plan your activation strategy.
Consumidores y Marcas
  • Imagen de marca
  • Marcas
Brand Health Tracking
Brand Activation Tracking
Get the right metrics to manage all aspects of activating your brand.
Consumidores y Marcas
  • Marcas
  • Medición de marca
Public Affairs
Public Affairs
Political and Public Opinion Polling
Understanding and informing public opinion and politics.
Ciudadanos
  • Política
  • Opinión Pública
Public Affairs
Global Advisor
Talking to citizens around the world every month.
Ciudadanos
  • Opinión Pública
Public Affairs
Trend and Syndicated Studies
Local understanding; global context.
Ciudadanos
  • Tendencias y futuro
  • Estudios sindicados
Public Affairs
Public Policy Improvement
Understanding the perceptions of citizens, public service users and other stakeholders.
Ciudadanos
  • Política
  • Opinión Pública
  • Gobierno
Public Affairs
International Social Research
Understanding citizens and societies around the world.
Ciudadanos
  • Sociedad
  • Consumidores
  • Voz del consumidor
Corporate Reputation
Corporate Reputation
Corporate Reputation
Unlocking the value of reputation by building trust with your stakeholders.
Ciudadanos
  • Corporativo
  • Reputación Corporativa
Ipsos UU - Qualitative
Ipsos UU - Qualitative
Ethnography Center of Excellence / Immersion
An unfiltered reality of people and their culture, communicated through film.
Capacidades
  • Etnografía
  • Consumidores
  • Comportamiento del consumidor
Ipsos UU - Qualitative
Communities
Enabling people-led research while leveraging qualitative and quantitative methodologies.
Capacidades
  • Comunidades
  • Comunicación
  • Redes sociales
Ipsos UU - Qualitative
Workshops
How to make insights more impactful to business growth by workshopping with different client teams.
Capacidades
  • Insights
  • Customer Insights
  • Posicionamiento
Ipsos UU - Qualitative
Curation
Turn multiple data sources into compelling, actionable, in-context insights.
Capacidades
  • Insights
  • Customer Insights
Observer
Observer
Data & Delivery
Intelligent surveys with fast access to consumers and citizens. Any survey, any mode. From simple to more sophisticated projects including large programs.
Consumidores y Marcas
  • Encuestas
  • Análisis de datos
Observer
Omnibus
The leading shared survey vehicle when representivity, speed and cost efficiency are critical.
Consumidores y Marcas
  • Investigación online
  • Encuestas telefónicas
  • Encuestas
Observer
Count
Traffic measurement to assist retail and transport optimisation.
Consumidores y Marcas
  • Investigación de mercado
Observer
Custom Panel
Online proprietary panels that closely mirror your target population and offer flexible research options, time and cost-efficiencies.
Consumidores y Marcas
  • Paneles
Observer
Sample Access
Online ‘sample only’ service giving you direct access to Ipsos’ highly engaged respondent sources.
Consumidores y Marcas
  • Investigación de mercado
  • Segmentación
Digital Platform
Digital Platform
Digital Platform
World-class market research in the blink of an eye
Capacidades
  • Digital
  • Investigación online
User Experience
User Experience
User Experience
Creating transformative experiences through continuous user engagement across the entire product lifecycle.
Consumidores y Marcas
  • Experiencia del usuario
Audience Measurement
Audience Measurement
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Clientes y Colaboradores
  • Cross Media
  • Medición de medios
Audience Measurement
Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Clientes y Colaboradores
  • Publicidad
Audience Measurement
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.
Clientes y Colaboradores
  • Medios
Media Development
Media Development
Media Development
Uncovering how and why content and platform choices are made, to support media companies in reaching, engaging and monetising audiences.
Clientes y Colaboradores
  • Medición de medios
  • Medios
Customer Experience
Customer Experience
Customer Experience
Delivering a Return on Customer Experience Investment (ROCXI).
Clientes y Colaboradores
  • Experiencia de cliente
Customer Experience
Voice of the Customer
Listening to the Voice of your Customers (VoC). Creating a single source of customer truth.
Clientes y Colaboradores
  • Voz del consumidor
  • Consumidores
Customer Experience
Customer Experience Analytics
Enabling organisations to ensure their Customer Experience (CX) delivers on their Brand Promise.
Clientes y Colaboradores
  • Experiencia de cliente
Customer Experience
Customer Experience Advisory
Driving continuous Customer Experience (CX) improvement and customer centricity.
Clientes y Colaboradores
  • Experiencia de cliente
  • Experiencia del usuario
  • Medición de marca
Mystery Shopping
Mystery Shopping
Mystery Shopping
Medición del cumplimiento de las promesas de marca en todos los mercados, puntos de contacto y canales de los clientes.
Clientes y Colaboradores
  • Experiencia de cliente
  • Mystery Shopping
Employee Relationship Management
Employee Relationship Management
Employee Relationship Management
Providing research and consultancy services for employee engagement, leadership and change management.
Clientes y Colaboradores
  • Colaboradores
  • Compromiso de los colaboradores
Global Science Organisation
Global Science Organisation
Global Science Organisation
Empowering state-of-the-art science at Ipsos.
Capacidades
  • Ciencia
  • Neurociencias
Total Operations
Total Operations
Total Operations
Total Operations is Ipsos’ Respondent Access and Data Collection Centre of Excellence.
Capacidades
  • Cara a cara
  • Paneles
  • Investigación online
  • Encuesta en dispositivo móvil