The 2026 Ramadan Handbook – Ivory Coast Edition
Unlock deep insights into the Ramadan season with our 2026 Handbook. From identifying shopping trends to profiling five key consumer personas, this report highlights attitudes towards brand communication and reveals which 10 brands currently stand out in the Ramadan landscape from a consumer perspective.
This year’s Ramadan Handbook reveals that despite widespread perceptions of advertising overload, Ramadan advertising continues to connect with consumers. And while many feel the month has become more commercialized over time, certain brands still maintain clear associations with the Holy Month. In Ivory Coast, staple food brands such as Aya, Bonnet Rouge, Dinor, Riz Maman, and La Rizière are strongly associated with the holy month, alongside everyday pantry essentials like Sucrivoire. Beverage and dairy brands including Lipton, Nescafé, Nido, and Laity also remain top-of-mind during Ramadan.
For a deeper understanding of the consumer behaviors and preferences during Ramadan, click below to explore the complete report.
