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Publications

Consumer Consciousness

A new survival strategy in an increasingly volatile world
15 mars 2021
We d̶o̶n̶'̶t need to talk about ads

Why only some advertising gets talked about on social media and becomes famous
10 mars 2021

Features

Discover Best of Ipsos

Retrouvez chaque mois le meilleur des publications Ipsos à travers le monde sélectionné par notre Knowledge Center.

Société

Ipsos Update – March 2021

Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
1 mars 2021
One year on, most don’t see an end to the pandemic before the end of 2021 – if at all

Tracking survey data shows how threats associated with the pandemic and expectations in eight countries have changed over the past year
25 février 2021
Société

Ipsos Update – February 2021

Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.
1 février 2021
Société

Ipsos Update - January 2021

Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.
5 janvier 2021
Société

Ipsos Update - December 2020

The final edition of Ipsos Update of 2020 includes research and analysis on key topics including health, sustainability, gender equality and retail. We also look at public opinion on international security and the reputation of different countries around the world.
1 décembre 2020
Société

Ipsos Update - November 2020

This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.
2 novembre 2020
Société

Global Vaccines Research

As the race to develop a COVID-19 vaccine continues at speed, the world faces many more questions than answers – not only about when we might have a vaccine, but who will get it first, how will they get it and are they willing to have it? And how far will it take us on the journey back to ‘normal’…?
1 novembre 2020
Consommateurs & Acheteurs

How COVID-19 has brought behaviour change thinking into focus

Understanding what shapes behaviour has been integral for brands and governments during the crisis.
26 octobre 2020
Société

Ipsos Update - October 2020

Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
1 octobre 2020
Expérience client

[LIVRE BLANC] Quand divergence ne signifie pas forcément différent : comprendre les biais culturels dans les programmes CX

L'équipe Customer Experience d'Ipsos vous livre dans cet article, les approches que les entreprises pourraient adopter pour pouvoir utiliser efficacement les comparaisons entre pays dans leurs études internationales.
17 septembre 2020