Respondents are most likely to view self-driving cars as making the driving experience...
What advertisers need to know about advertising viewability
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos...
The average global economic assessment of national economies surveyed in 28 countries is down one point this wave with 47% of global citizens rating their national economies as ‘good’.
And the factors of success of the licensed brand
Renewed trips to Turkey, growth of beach holidays and sea / river cruises and other trends of 2017
Acknowledgement of customer experience (CX) as a driver of business performance is at an all-time high, with most companies making significant investments to meet their customers’ needs. But for many the question remains, how do you choose which customers or situations to prioritise?
Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.