Welcome to the February edition of Ipsos Update – our monthly selection of research...
Recognising that successful package design must perform well in-store and drive...
The contribution of existing customers to brand growth.
The Russia Primary Consumer Sentiment (“Consumer Confidence”) Index (“PCSI”) as measured by the Thomson Reuters/Ipsos PCSI for February 2018 is 3.5 percentage points up over January 2018
Acknowledgement of customer experience (CX) as a driver of business performance is at an all-time high, with most companies making significant investments to meet their customers’ needs. But for many the question remains, how do you choose which customers or situations to prioritise?
Leveraging your distinctive brand identity to grow your brand.
The first, original market share based Brand Equity model that measures Brand Desire ("Attitudinal Equity" in BVC) and Market Forces ("Market Effects" in BVC) independently; allowing brands to take the right actions to ensure success. Ipsos proprietary tool.
Moving beyond the claims of fast, good and cheap digital measurement to help build stronger brands