Book: "The Perils of Perception: Why We're Wrong About Nearly Everything"

A ground-breaking exploration of our misperceptions - informed by several exclusive Ipsos studies over 40 countries. An essential read for anyone who wants to be smarter and better informed, this fascinating book will transform the way you engage with the world.

Book: "The Perils of Perception: Why We're Wrong About Nearly Everything"

Ipsos began a series of studies on how people misperceive social realities back in 2012. After around one hundred thousand interviews in up to 40 countries, Bobby Duffy, Managing Director at Ipsos MORI Social Research Institute, has written a book on how wrong we are, why and what we can do about it.

This unique study of misperceptions covers everything from our guesses at obesity levels, immigrant numbers, trends in crime and terrorism, how much we need in a pension pot, the lives of young people, etc.

Learn more and buy the book here.

The Perils of Perception: Why We're Wrong About Nearly Everything