In the old days, people viewed content and advertising in a straight-forward and well-worn fashion: for example, 30 second commercials embedded in programming on television sets.
This has changed dramatically in terms of how we access content (no longer predominantly on a TV) and the form advertising takes (no longer mainly 30 second commercials).
“Human Computer Interaction” (HCI) is a discipline that unites the study of behavioral science and technology to optimize digital tools and interfaces with the goal of improving human-content interaction.
In this article, Ipsos’ Peter Minnium shares some basic guidelines for how marketers can borrow from the HCI discipline to improve how content is best displayed using technology, how advertising is optimally placed in content, or how technology can improve both content and ad engagement.
Click here to read his article now.