Innovation & Knowledge

Customer Experience

Ipsos Encyclopedia - Customer Experience Management

Customer Experience Management is the practice of actively, consistently, and comprehensively managing the perceptions customers have of experiences relating to an organisation.
18 September 2018
Customer Experience

‘Natural’ food: What Does it Mean to Consumers?

Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.
3 May 2018

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A selection of the latest research and thinking from Ipsos teams around the world.

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