Ethnography: an Unfiltered View of Reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
Ipsos Encyclopedia - Brand Value Creator (BVC)
The first, original market share based Brand Equity model that measures Brand Desire ("Attitudinal Equity" in BVC) and Market Forces ("Market Effects" in BVC) independently; allowing brands to take the right actions to ensure success. Ipsos proprietary tool.
Getting Started In Text Analytics - The Question To Ask
As the number of text analytics tools have proliferated, the market has moved past early concerns about accuracy and now sits in a place where picking the right tool is more about ensuring the outputs will fit your needs. We outline below six key questions which may help.