Get Fair or Fail: Why Fairness is Key to Business Success
Acknowledgement of customer experience (CX) as a driver of business performance is at an all-time high, with most companies making significant investments to meet their customers’ needs. But for many the question remains, how do you choose which customers or situations to prioritise?
Ipsos Encyclopedia - Brand Value Creator (BVC)
The first, original market share based Brand Equity model that measures Brand Desire ("Attitudinal Equity" in BVC) and Market Forces ("Market Effects" in BVC) independently; allowing brands to take the right actions to ensure success. Ipsos proprietary tool.
Black Friday: The Story So Far (2017)
In this Ipsos Views white paper, updated and expanded for 2017, Tim Denison, Director of Retail Intelligence, takes us on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring