Black Friday: Shifting its Centre of Gravity
Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?
Book: "The Perils of Perception: Why We're Wrong About Nearly Everything"
A ground-breaking exploration of our misperceptions - informed by several exclusive Ipsos studies over 40 countries. An essential read for anyone who wants to be smarter and better informed, this fascinating book will transform the way you engage with the world.
Ipsos Update - September 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. September’s edition features new papers on mystery shopping in the luxury industry, in-app advertising, and affluent travel, as well as case studies on social media data in India and current economic and demographic trends in Serbia.