2014 GB Consumer Confidence Privacy Index

The 2014 GB Consumer Confidence Privacy Index for TRUSTe found that six in ten British internet users are more concerned about their privacy online than they were one year ago.

The 2014 GB Consumer Confidence Privacy Index, conducted on behalf of global Data Privacy Management firm TRUSTe found that six in ten British internet users are more concerned about their privacy online than they were one year ago.

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Technical Note

  • The 2014 GB Consumer Confidence Privacy Index research was conducted online by Ipsos MORI on behalf of TRUSTe among a total of 2,011 adults aged 16-75 in Great Britain from 13 – 18 December 2013 via its Online iOmnibus Survey. The survey data were weighted by age, gender, region, social grade, working status and education to the known profile of the British population aged 16-75.
  • Of the 2,011 respondents interviewed, 1,189 were more concerned about their online privacy than they were one year ago.