Non-adherence has historically been blamed on the patients themselves. However, a broad industry shift towards patient centricity and a great appreciation of the behavioural barriers means that the focus of responsibility is shifting to healthcare practioners, the government and pharmaceutical companies.
Patient’s automatic decision-making processes exert a strong influence on behaviour and therefore understanding the personal and situational barriers in the use of medication is crucial to combat the adherence problem effectively.
Our paper provides a framework for thinking about adherence through patient behaviour, looking at four categories: motivation, ability, physical context and social context. These are overlaid with the three stages of adherence to give a holistic understanding of the problem at hand.
With this framework, we can begin to create bespoke interventions which speak to individuals, allowing a patient-centric and more informed approach to tackling the adherence challenge.
The link below will take you to the full report
Future data-driven technologies and the implications for use of patient data
Public dialogue on behalf of the Academy of Medical Sciences sought the views of the public, patients, and healthcare professionals on the future use of data-driven technologies in healthcare and the implications for use of patient data.