In the financial sector trust is of critical importance. We might trust AI to order our shopping or play songs, but do we trust AI to give us mortgage advice or recommend an insurance provider? For brands using AI to enhance their customer experience, it’s about finding the balance between gains and potential risks. Especially when good experience can build brand loyalty, but a bad customer experience could damage a user’s trust in the brand altogether.
Our latest thought piece, In AI We Trust? How AI Is Impacting the Financial Sector, investigates how AI can improve and damage the customer experience, using the example of the financial sector. AI is still very much an unknown quantity and more research is required to see where best it can be applied and to determine exactly how trust will be impacted if things do go wrong. AI research could protect your brand and keep your consumers happy.