Our latest thought piece, Voice Activated Speakers: Alexa, Can You Live Up to the Hype?, investigates how smart speakers are changing the marketing landscape. Voice is increasingly important to marketing strategies and with it the value of understanding how consumers interact with and experience their voice activated speakers. Understanding how users and non-users perceive, experience, and come to own their devices allows you to build a marketing strategy that compliments their needs. Ultimately, building brand recognition, influencing purchase intent, and allowing you to focus your efforts on what the consumer wants.
Ipsos iris: An online publisher pack
From January 2021, Ipsos iris will be the official source for online audience measurement and ad campaign verification in the UK endorsed by UKOM. To help online publishers understand any compliance requirements associated with the tagging element of this important research study, Ipsos MORI has produced an Online Publisher framework Pack.