This quarter’s Tech Tracker shows us for the first time the awareness of emerging technologies such as driverless cars, artificial intelligence and foldable smartphones amongst the British public.
Data shows us that emerging technology providers must improve knowledge of their products to increase uptake. As an example, VR devices are owned by just 7% of the GB population, but this number goes up to 24% ownership when it comes to people who already have a good level of awareness about them.
As awareness of a technology's benefits increases, so to does concern over its negatives. Our participants have shown they have strong opinions when it comes to concerns over their online privacy or their happiness in sharing their information online.
Read our latest report for insights on attitudes towards technology, technology ownership, device usage and social networking.
Ipsos iris: An online publisher pack
From January 2021, Ipsos iris will be the official source for online audience measurement and ad campaign verification in the UK endorsed by UKOM. To help online publishers understand any compliance requirements associated with the tagging element of this important research study, Ipsos MORI has produced an Online Publisher framework Pack.