- A nationally representative quota sample of 1979 adults was interviewed face-to-face in respondents' homes between 10- 14 May 2001 across 202 constituency-based sampling points.
- This survey covered quotas for Sex, Household Tenure, Age and Working status. The constituencies were selected by MORI to be representative of the whole country by region, class, voting patterns and other variables. Within each constituency one ward was chosen as representative of the constituency.
- All figures based on the total sample (1,979), unless otherwise stated.
Important factors when deciding to buy a property.
Q1If you were looking to buy a newly-built property, how important in deciding whether or not to buy that property would it be that the . . .?
|structure of the property helps to maintain an even temperature in winter and summer.||90|
|internal walls and floors provide good sound insulation.||94|
|structure of the property enhances its resale value.||93|
|type of structure helps to keep down condensation.||90|
|type of structure of walls allows light and heavy wall-mounted furniture and fittings to be fixed in position.||83|
|property has a sizeable storage area such as a modern basement or attic||76|
* The figures given relate to Very/fairly important. The remaining results are for Not very important, Not important and Don't know.
Q2 And in a new home would you prefer a basement or an attic?
Base: All who think a modern basement or attic is important when deciding to buy a new property (1,497)
Q3 If you were viewing a newly-built property that you were looking to buy, do you think that the builder should advise on the method of construction without being asked, only when asked, or not at all?
|Without being asked||63|
|Only when asked||26|
|Not at all||4|
Q4 Which of these construction methods do you think is more...?
|Brick block construction methods||87||89|
|Pre-fabricated timber frame construction||5||3|
Q5 Preference for type of HeatingAssuming that the heating is on twice a day for the same length of time, which of these, if either, would you prefer in a newly-built property? A property which...?
|warms up quickly when the heating is turned on, but then cools down quickly.||26|
|takes longer to warm up but then maintains an even temperature for sometime after the heating has been turned off.||63|
Q6 How important do you think sound insulation is . . .?
|Important||Not important||Don't know|
|within a home||95||4||1|
Q7 Do you think the sound insulation would be further improved with the addition of a concrete floor at first floor level?
Q8 Preference for property StructureIn most properties the external walls are made up of two leaves. The outer leaf is brick, the inner leaf can be either concrete block, timber-frame or steel frame, each with a plaster finish. Also the walls between rooms, such as bedrooms, can be either concrete block or lighter timber or steel stud partitions. Which of these types of inner leaf and walls between room construction, if any, would you prefer if you were to buy a newly-built property?
|Concrete block for both the inner leaf and partition walls between rooms.||61|
|Timber stud for both the inner leaf frame and partition walls between rooms.||13|
|Steel stud for both the inner leaf frame and partition walls between rooms.||4|
Q9 And which of these types of property, if any, do you think would give you the . . .?
|Concrete block||Timber frame||Metal frame|
|most comfortable house in terms of temperature.||55||29||1|
|house which is most easy to extend.||44||36||4|
|best price when you come to sell.||69||10||3|
|house structure that has the longest life.||71||5||11|
|...best resistance to future environmental changes, e.g. storms, flooding etc.||70||5||13|
Other response items: No difference (1 - 3%), Don't know (10 - 16%)
Generation Z – Beyond Binary: new insights into the next generation
This report, the latest in our Ipsos MORI Thinks series, pulls together existing and new analysis, as well as brand new research on this latest generation, to provide a better understanding of the initial signals on how they will be different to, or the same as, previous generations.