Brand Activation Tracking

Ipsos helps clients to make the right decisions across all aspects of brand activation. We use multiple data sources from the brand ecosystem – including ad tracking and brand tracking - to provide moment-by-moment guidance on setting the right course and managing brand activity to drive sustainable brand growth.

Ipsos offers a global network of teams with deep expertise in brand activation tracking. We provide flexible approaches that take into account the need to manage KPIs at a global level whilst enabling local teams to get the activation information they need to take action. Our market-leading brand and communications measurement models and integration capabilities ensure that teams can use, and gain insight from, all the information in the brand ecosystem.

Brand Value Creator is market-leading method used to measure the performance and feelings people have about brands in a real-world context. In addition, we offer a communications model that is based on observation and comparison, triggering memory through visual cues and assessing impact on brand outcomes for different user profiles.

Brand activations must: activate a response: change consideration, stimulate sales, seek information, prompt discussion etc. + build brand relationships, ensuring people are open to messages requiring more effort and attention.