Captains of Industry Survey
Ipsos MORI's annual Captains of Industry study offers organisations unique insights from one of the country’s most highly influential groups.
As the only survey of its kind offered in the UK, the Captains of Industry study is the authoritative source of opinion from Britain’s most senior business leaders. The study has been running for 39 consecutive years.
Responsible for such a large proportion of the UK economy, Britain’s most senior business leaders have tremendous power to shape both the corporate and political worlds, but finding out what they think can be very difficult.
Over the last four decades, we have interviewed many of Britain’s most prestigious business people every year to examine their changing views of what is shaping British industry. With around 100 face-to-face interviews conducted with leaders from the top 500 companies in the UK, we get to the very heart of their opinions, enabling you to:
- understand Captains’ disposition towards your organisation and how you can shape it
- benchmark against your competitors and other organisations
- evaluate the effectiveness of your communications and business relations
- gain insight into topical issues affecting your organisation and wider sector
- pinpoint areas for improvement and plan future communications strategies.
Analysis of the 2018 study:
- Business leaders anxious about the year ahead, worried about 'No Deal' – but confident in their ability to adapt after Brexit
- What do British business leaders really think of Brexit?
Analysis of the 2017 study:
- Two-thirds of Ipsos MORI Captains not confident in Government's ability to negotiate with the EU
- Women and Diversity in the boardroom
- Transport a block to business say Captains of Industry
- Customer Experience gaining importance in UK boardrooms
Analysis of the 2016 study
- Captains of Industry say business is already suffering the consequences of Brexit
- Ipsos MORI Captains of Industry place infrastructure at the top of their wish list
- Captains of Industry are committed to championing diversity and inclusion in the workplace, but women remain scarce on executive boards
- Captains join public in prioritising housing infrastructure
- HR leaders crucial to organisational transformation
- Getting CX into B2B Boardrooms
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