Captains of Industry Survey

Ipsos MORI's annual Captains of Industry study offers organisations unique insights from one of the country’s most highly influential groups.

Client context

As the only survey of its kind offered in the UK, the Captains of Industry study is the authoritative source of opinion from Britain’s most senior business leaders. The study has been running for 39 consecutive years.

Responsible for such a large proportion of the UK economy, Britain’s most senior business leaders have tremendous power to shape both the corporate and political worlds, but finding out what they think can be very difficult.

Take part in the 2021 Captains of Industry Survey

Over the last four decades, we have interviewed many of Britain’s most prestigious business people every year to examine their changing views of what is shaping British industry. With around 100 face-to-face interviews conducted with leaders from the top 500 companies in the UK, we get to the very heart of their opinions, enabling you to:

  • understand Captains’ disposition towards your organisation and how you can shape it
  • benchmark against your competitors and other organisations
  • evaluate the effectiveness of your communications and business relations
  • gain insight into topical issues affecting your organisation and wider sector
  • pinpoint areas for improvement and plan future communications strategies.

Our Solutions

Analysis of the 2018 study: 

Analysis of the 2017 study:

Analysis of the 2016 study


Case studies

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