Creating Travel Partnerships with your Customers

The travel industry is embracing mobile technology, finding new ways to help customers and evaluate the travel experience. But are travellers ready to widen their holiday horizons with technology?

There can be no doubt the travel industry is embracing mobile technology, finding new ways to help customers and evaluate the travel experience. But are travellers ready to widen their holiday horizons with technology?

These "postcards" highlight key findings from Ipsos Loyalty's customer tracker exploring travel habits and how mobile technology is now key in the planning and organisation of travel.

Technical note:

  • Fieldwork was conducted between 21st and 29th May 2015.
  • 1,002 interviews were conducted online, with quotas set by age, gender and working status to be representative of the UK population.

 

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