Documentary | BLINDSIDED: How the world fell into a pandemic-shaped recession

Based on hundreds of hours of video recordings from ethnographic research conducted over the summer, BLINDSIDED captures the financial tipping point caused by the pandemic for families around the globe.

The Ipsos MORI ethnography team edited more than 2,500 video reports sent periodically from 30 different households across the US, UK, China, Russia, France and Italy. Using these personal stories gathered from around the world, this short film records the change in consumer behaviour over the last six months, and examines what the next six might offer.

Join us at 11am on 10 November for an exclusive viewing of our latest documentary, followed by a Q&A session with the team behind it and Ipsos’ consumer experts from around the world.

The world is still changing, and we are still there to document that change. If you would like to know more, contact us below.

Right now, they say the virus is ‘democratic’. However, the economic crisis is not democratic, and hits some people harder than others. That’s why it’s even more important to keep our world united.

Nando Pagnoncelli
President, Ipsos Italy