Ipsos MORI was commissioned by alcohol education charity Drinkaware to undertake a UK survey of young people aged 13-17 and their parents and guardians, to provide a picture of young people’s drinking behaviour, parents/guardians’ awareness of their children’s drinking, and the effects of parents/guardians’ drinking behaviour and attitudes on those of their children.
The findings are available to view on Drinkaware’s website.
Ipsos MORI conducted a quota survey through an online panel with 1,003 UK adults aged 28-80 who have a child aged 13-17. Quotas were set based on the known profile of parents, guardians and children of this age group, and the final data were weighted to reflect this profile.
Upon completing the survey, parents were asked if they would consent for their child to complete a survey also. With the consent of their parents/guardians, 561 young people took part. The data were later ‘matched’ between parents/guardians and children.
Fieldwork took place between 25th November and 14th December 2016.
Data tables are available on request.
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