Economist/Ipsos MORI Issues Index 2012 Aggregate data

Ipsos MORI's aggregated data from all 12 months of our 2012 Issues Index surveys, with the most important issues broken down by gender, age, ethnicity, social class and by voting intention. This is based on a total of more than 10,000 interviews, aggregated from the 12 individual polls.

2012 Issues Index Aggregate data

 

The table below shows Ipsos MORI's aggregated data from all 12 months of our Issues Index surveys, with the top 10 most important issues (along with EU/Europe) broken down by gender, by age, ethnicity, social class and by voting intention. This is based on a total of more than 10,000 interviews, aggregated from the 12 individual polls.

Some headline findings are as follows;

  • The economy was the most important issue across the vast majority of groups, particularly among Conservative voters, those in the South East and ABs (all 67% compared with 58% overall).
  • Unemployment was mentioned by 35% overall, rising to 40% of those aged 18-24, and 42% of Labour supporters, compared with 26% of Conservative supporters and those aged 65+.
  • BMEs were one exception that were more likely to mention unemployment than the economy (47% and 45% respectively).
  • A fifth (21%) are concerned about race relations/immigration, an issue which is higher amongst those who are older and less affluent, rising from 14% of 18-34 ABC1s to 30% of 55+ C2DEs.
  • UKIP voters are much more likely to be concerned about race/immigration compared with those who vote Labour or Lib Dem (both 16%).
  • A fifth (19%) also mention health/NHS, an issue that is more likely to be mentioned by women (22%) than men (19%)

Issues  Economy Unemploy ment Race/ Immigration NHS/ Health Crime/Law and Order Inflation/ Prices  Education/ Schools Poverty/ Inequality Pensions/ Benefits Housing EU/Europe
  % % % % %  % % % % %  %
All 58 35 21 19 18 15 13 11 8 8  6
Gender  
Male 60 35 23 15 17 16 10 10 7 7  8
Female 55 34 20 22 18 15 15 11 9 9  4
Age  
18-24 51 40 14 10 16 16 11 11 5 9  2
25-34 57 38 16 14 19 20 12 10 7 11  4
35-44 62 34 18 21 16 18 18 10 8 9  5
45-54 62 37 22 24 17 13 16 11 7 9  6
55-64 62 35 26 22 19 13 12 12 10 6  7
65+ 52 26 29 20 18 13 8 9 11 5  9
Voting Intention  
Con 67 26 29 19 18 11 14 6 9 4  11
Lab 55 42 16 20 17 18 15 12 8 10  4
Lib Dem 66 28 16 25 15 11 19 9 8 8  7
UKIP 59 26 51 19 21 14 8 11 15 9  18
Social Grade  
AB 67 29 19 24 16 11 20 12 8 7  8
C1 62 35 21 20 18 14 14 10 8 7  6
C2 57 36 25 18 18 19 8 9 7 9  5
DE 43 38 22 13 19 19 7 11 9  10  3
Age within Social Grade  
18-34 ABC1 60 37 14 15 17 15 16 11 6 9  4
18-34 C2DE 48 41 17 9 18 21 7 10 6 11  2
35-54 ABC1 69 33 18 27 16 13 21 11 8 7  7
35-54 C2DE 53 40 23 17 17 19 11 10 7 11  3
55+ ABC1 63 29 26 23 17 10 13 11 10 5  10
55+ C2DE 48 31 30 18 20 17 10  12 6  6
Ethnicity  
White 59 33 23 20 17 14 13 11 9 8  6
BME 45 47 11 11 23 24 12 10 3 10  4

Region

               
Wales  50 38 23 25 16 21 13 11 11 7 3
Scotland  54 40 16 14 17 16 9 14 7 7 6
North of England  54 37 22 17 18 15 12 11 8 7 4
Midlands  57 34 24 18 15 12 11 8 7 6 6
South including London  62 32  21 21 19 17 15  11 9 11 7
Base: 11,944 GB adults aged 18+

Source: Economist/Ipsos MORI

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