Economist/Ipsos MORI Issues Index 2014 aggregate data

Aggregate data from Ipsos MORI's 2014 Issues Index polling in conjunction with the Economist.

Economist/Ipsos MORI Issues Index 2014 aggregate data

2014 Issues Index Aggregate data

The table below shows Ipsos MORI's aggregated data from all 12 months of our 2014 Issues Index surveys, with the top 10 most important issues broken down by gender, by age, ethnicity, social class and by voting intention. This is based on a total of more than 10,000 interviews, aggregated from the 12 individual polls.

 

Some headline findings are as follows;

  • Race/Immigration has replaced the economy as the most important issue of 2014. It overtook the economy in June, and has been the most important issue ever since. The level of concern about race/immigration increased to 38% from 33% in 2013.
  • Concern about this issue steadily increases with age, from around a quarter (27%) of those aged 18-24 to half (49%) of those aged 65+. Three quarters (77%) of UKIP voters are concerned compared with just a quarter (27%) of Labour voters. Half (49%) of those in the South East outside of London mention this issue compared with just 25% of those in the capital.
  • A third (34%) mentioned the economy in 2014, a fall of 13 percentage points since 2013, with concern higher amongst men compared than amongst women (39% and 30% respectively). Concern rises from 26% of C2DEs aged 55+ to 44% of ABC1s aged 35-54, indeed, amongst  ABs aged 18-54 it is the most important issue facing Britain.
  • Concern about the NHS has risen by 3 percentage points, to 27%, continuing a rose from 19% in 2012, with women much more likely to be concerned than men (31% and 23%).
  • In 2014, a quarter (26%) are concerned about unemployment, a fall from 31% in 2013. As we have seen previously, concern decreases with both age and affluence, with just 24% of ABC1s aged 55+concerned compared with 38% of C2DEs aged 18-34. Indeed, for this group, unemployment remains the most important issue facing the country.
  • In line with the last two years, black and minority ethnic respondents remained particularly concerned with unemployment. Indeed it was the most important issue for this group, mentioned by 40%– significantly more than for white respondents (24%).
  • There have also been increases in concern across 2014 about poverty/inequality, housing, and defence/foreign affairs.
Issues IMM ECO HEA UNE POV EDU CRI HOU DEF INF
  % % % % %  % % % % %
All 38 34 27 26 15 15 14 13 12 12
Gender
Male 39 39 23 27 14 12 13 12 13 13
Female 37 30 31 26 17 17 15 13 11 11
Age
18-24 27 30 16 36 15 14 13 13 8 11
25-34 30 31 21 30 14 13 14 15 10 17
35-44 34 39 26 28 16 19 15 14 11 14
45-54 40 39 33 28 18 18 14 12 13 11
55-64 46 37 34 24 17 14 12 12 13 9
65+ 49 30 30 17 12 10 14 9 15 9
Voting Intention
Con 50 44 29 19 7 16 14 10 19 8
Lab 27 34 27 34 20 15 14 15 11 15
Lib Dem 34 47 32 18 18 22 10 11 13 10
UKIP 77 26 28 21 8 11 16 12 12 8
Social Grade
AB 36 43 34 22 18 23 10 11 16 8
C1 39 37 28 24 16 15 13 12 12 11
C2 43 31 25 30 12 11 17 14 12 13
DE 36 25 20 31 14 8 17 13 8 15
Age within Social Grade
18-34 ABC1 27 35 22 28 17 18 11 13 12 11
18-34 C2DE 29 27 16 36 13 10 16 16 7 16
35-54 ABC1 35 44 33 23 17 23 12 12 13 10
35-54 C2DE 40 31 25 35 16 12 20 15 10 16
55+ ABC1 46 38 35 19 16 16 12 11 16 7
55+ C2DE 49 26 27 21 12 7 15 10 12 10
Ethnicity
White 41 35 28 24 15 15 13 12 13 10
BME 20 29 19 40 14 13 18 18 5 22
Region                    
Wales 36 41 31 31 19 14 8 11 14 9
Scotland 28 37 23 33 25 12 16 11 13 15
North of England 39 32 24 28 14 13 14 8 12 9
Midlands 40 30 26 25 11 13 13 9 11 11
South including London 39 37 30 24 16 17 15 19 12 14

Base: 11,777 GB adults aged 18+

Source: Economist/Ipsos MORI

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