The Economist/ Ipsos MORI July 2015 Issues index – immigration is still the most important issue facing Britain despite a sharp increase in concern about defence/terrorism
The July Economist/Ipsos MORI index shows that immigration once more tops the list of the most important issues facing Britain – it is mentioned by two fifths (42%) of the public as amongst the most important issues facing Britain. For a quarter (24%) it is the single most important issue.
For much of this year the NHS has topped the list of most important issues facing Britain, but it is now in second place, mentioned by a third (32%) of the public. These two issues (NHS and immigration) have risen in prominence as concern about economic issues has slipped away over recent years. That said, a quarter (27%) still mention the economy, and 16% mention unemployment, though in the case of the latter this is the lowest level of concern since December 2008.
One issue that has risen sharply this month in terms of importance is defence/terrorism, with fieldwork having started a week after the Tunisian terror attack. It is mentioned by a fifth (22%) of the public, an increase of 12 percentage points from last month.
Looking across the most important issues facing Britain there are clear differences in perception between Labour and Conservative voters, with Labour voters much more likely to mention the NHS, unemployment and fair pay compared with Conservative voters who are more likely to mention immigration, defence/terrorism, and the economy.
Ipsos MORI's Issues Index is conducted monthly and provides an overview of the key issues concerning the country. Ipsos MORI interviewed a representative quota sample of 989 adults aged 18+ across Great Britain. The questions are spontaneous - i.e. respondents are not prompted with any answers. Ipsos MORI's Capibus vehicle was used for this survey. Interviews were conducted face-to-face in-home between 3rd-12th July in 166 sampling points across Great Britain. Data are weighted to match the profile of the population.
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