The May Economist/Ipsos MORI issues index shows that, with little change since last month, the economy remains the most important issue facing Britain, as it has been since September 2008. It retains a small two point lead over the issue in second place, race relations/immigration. Unemployment is in third place, mentioned by 32% of the public, and followed by the NHS, mentioned by 27%. These have been the top four issues facing Britain for 17 consecutive months.
We have recently published data from our Political Monitor showing that economic optimism is at its highest ever – over half (53%) think that the general economic condition of the country will improve over the next year, and a fifth (18%) think it will get worse. This gives an economic optimism index of +34, with optimism more pronounced amongst those in the private sector (+45), ABC1s (46%), men (49%) and Conservative voters (70%).
However, those who are more likely to be pessimistic about the economy include those who are more concerned about their 'personal economy' (those who mention either prices/inflation, petrol prices, poverty/inequality or low pay). This includes private renters and Labour voters (43% and 41% respectively compared with 33% overall).
The chart below shows how concern about the economy and economic optimism have fared since the start of the previous Labour Government – though both are higher than before the recession, the relative fall in the importance given to the economy since 2012 seems to broadly mirror the increase in optimism in the same period.
Technical noteIpsos MORI's Issues Index is conducted monthly and provides an overview of the key issues concerning the country. Ipsos MORI interviewed a representative quota sample of 998 adults aged 18+ across Great Britain. The questions are spontaneous - i.e. respondents are not prompted with any answers. Ipsos MORI's Capibus vehicle was used for this survey. Interviews were conducted face-to-face in-home between 2nd-12th May in 193 sampling points across Great Britain.
One in three people in Scotland live in homes that do not meet the Living Home Standard
Created in 2016, The Living Home Standard represents what ‘home’ means, and what an acceptable home should provide. It has been defined by the public, for the public. This year, the study has been repeated, measuring the proportion of people living in homes that pass and fail the Living Home Standard in Scotland.
Sexual fantasies: our misperceptions about the sex lives of young people
Young people are having a lot less sex than you think – and men are particularly wrong about the sex lives of young women. People are not honest about their number of sexual partners – and American men think American women have an incredibly high number of partners.