Concern about the economy increases to highest level since the election, especially among the middle classes, residents of the South East and high earners
Meanwhile, worry about crime/law and order falls for the second successive month after the riots
The October Economist/Ipsos MORI issues index shows that almost seven in ten (68%) are concerned about the economy, an increase of nine percentage points since September, and the highest level since the coalition came to power in May last year.
Fieldwork was carried out after the debates about economic policy during the party conferences and during heightened concern about the crisis in the Eurozone. The biggest rises in concern this month have been among the better off in society; the middle classes, those on higher incomes, broadsheet newspaper readers, and residents of the South East (excluding London).
The next most important issue facing Britain is unemployment; three in ten (30%) see this as among the most important issues facing Britain today, in a month in which the unemployment figures reached a 17 year high, rising to 2.57 million. However, concern about unemployment has not increased since September, and it was much higher the last time that actual unemployment was on parity; in October 1994, more than twice as many (62%) mentioned it, and it was the top issue facing the country.
A quarter (24%) are concerned about both crime, and race relations/immigration. This is the second month in which concern about crime has dropped, following the riots in August, when concern reached 31%. October fieldwork coincided with the passing of the NHS reform bill in the Lords and concern about the NHS has risen by four percentage points, a fifth (21%) mention this issue.
Technical note Ipsos MORI's Issues Index is conducted monthly and provides an overview of the key issues concerning the country. Ipsos MORI interviewed a representative quota sample of 982 adults aged 18+ across Great Britain. The questions are spontaneous - i.e. respondents are not prompted with any answers. Ipsos MORI's Capibus vehicle was used for this survey. Interviews were conducted face-to-face in-home between 7-13 October 2011 at 156 sampling points across Great Britain. Data are weighted to match the profile of the population.
Exploring the barriers and enablers to becoming compliant with Making Tax Digital for VAT
Ipsos MORI was commissioned by HMRC to carry out qualitative research with mandated businesses that had not yet signed up to Making Tax Digital for VAT to explore barriers and enablers to support sign up. Research also tested messages to encourage compliance.