The economy is the now most important issue facing Britain today, according to July's Ipsos MORI Issues Index, with four in ten people thinking it is important (42%). This is an increase of ten percentage points since last month (32%) and the highest recorded by Ipsos MORI since November 1992.
Concern about inflation and petrol prices has remained steady since last month: a quarter of people consider inflation to be an important issue (23%), an increase of one point since last month, while 15% think that petrol prices are important (16% last month).
As economic issues have risen to the top of the public's concern, other issues have subsequently dropped off slightly. Concern about NHS/ hospitals has decreased to 16% - a drop of three points since June 2008 and the lowest recorded score since August 1986. Defence/ foreign affairs/ terrorism has dropped five points from last month to 15%, the lowest recorded since June 2005.
Ipsos MORI interviewed a representative quota sample of 1,908 adults aged 18+ at 203 sampling points across Great Britain. Interviews were conducted face-to-face on 24th-31st July 2008. Data are weighted to match the profile of the population.
Exploring the barriers and enablers to becoming compliant with Making Tax Digital for VAT
Ipsos MORI was commissioned by HMRC to carry out qualitative research with mandated businesses that had not yet signed up to Making Tax Digital for VAT to explore barriers and enablers to support sign up. Research also tested messages to encourage compliance.