Election Campaign Influences on Voting 1997-2005

Q Which of these items, if any, have influenced the way you intended to vote?

Q Which of these items, if any, have influenced the way you intended to vote?

All responding

  23-24 April 1997 24-30 May 2001 5-10 May 2005
  % % %
The TV debate between the party leaders 10 21 18
Newspapers 10 15 14
The views of your local candidates 9 13 12
Party election broadcasts 12 14 12
Political leaflets through your letterbox 6 6 8
Posters on billboards 4 2 3
Opinion polls 2 4 3
Internet n/a 1 2
Telephone calls from political parties n/a 1 *
Video received from political party 2 0 *
Other 4 4 7
None of these 61 50 52
Don't know 3 2 1

Base: c. 1,000-2,000 GB adults aged 18+

 

Analysed by voting intention

 

  23-24 April 1997   24-30 May 2001   5-10 May 2005
  Voting intention   Voting intention   Voting intention
  Con Lab LD   Con Lab LD   Con Lab LD
  % % %   % % %   % % %
The TV debate between the party leaders 10 11 14   18 24 24   17 20 26
Newspapers 12 11 6   20 15 18   15 14 17
The views of your local candidates 7 9 9   12 16 16   11 11 22
Party election broadcasts 12 11 16   16 18 12   11 13 17
Political leaflets through your letterbox 4 5 11   7 6 8   7 6 14
Posters on billboards 2 5 4   3 2 2   3 4 4
Opinion polls 1 3 4   2 5 3   2 4 5
Internet n/a n/a n/a   1 1 2   3 2 4
Telephone calls from political parties n/a n/a n/a   0 1 1 * * *
Video received from political party 1 1 2   0 0 0 * * *
Other 5 3 1   3 4 5 6 7 8
None of these 65 61 53   54 44 46 54 51 35
Don't know 2 3 3   0 2 1 1 * 1

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