European Football Super League

A survey for KPMGs European Football Unit has revealed that by the year 2002, football experts believe a European Super League (ESL) will have been established.

A survey for KPMGs European Football Unit has revealed that by the year 2002, football experts believe a European Super League (ESL) will have been established.

It represents the first major in-depth survey into the views and beliefs of the people working within European football. Leading football clubs, investment professionals and commentators within the sports business media were asked about the likelihood of a European Super League.

Over two thirds (69%) think an ESL is certain or likely to happen and most (61%) expect it to be established by 2002 / 3 or before.
It is generally expected that an ESL would consist of two divisions.
The main criteria for entry into the ESL is success in the domestic league.
Four in five respondents expect participating clubs to earn more television revenues from the ESL than they currently do from the Champions League.
63% expect UEFA to be involved in the organisation of the ESL, but only 40% expect them to be the sole authority. 11% though, expect a new body to be established and a similar number expect the clubs themselves to stage the competition.

Technical details

MORI conducted 35 telephone interviews between 28 January and 12 February 1998. All those included in the sampling frame were chosen because they had the potential to provide an authoritative and informed opinion on likely developments in European club football. For this reason the strength of this survey lies with the authority of the respondents.

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