[EVENT] Culture clash: what to expect from the 2020 US Presidential election

The 2020 election in the United States will be a clash of cultures where the deeply committed followers of President Trump will compete against their equally committed opponents. On Thursday 6 February 2020, Darrell Bricker, Global CEO, and Clifford Young, President of Ipsos Public Affairs, will bring their expertise on American public opinion to highlight how the events of the United States are part of a larger global wave of populism and anti-establishment sentiment.

Ipsos has a wealth of experience conducting high profile political and election research worldwide. Our goal is to help political and economic stakeholders understand public opinion and its impact on elections and other political disputes in order to minimise risk and optimise policy outcomes. Ultimately our purpose is to bring voice to the people in order to best guide decision makers.

This event will bring together a lively discussion of the domestic factors in play in the 2020 elections, examining the role of public opinion polling, and the broader landscape of demographic change and its implications.

Registrations will be taken a first come, first served basis. Following registration, you will receive an email confirming your place. 

We look forward to welcoming you to this event.



  • Clifford Young, Expert on polling in emerging markets, political polling risks practice and President of Ipsos in the US

  • Darrell Bricker, Canada's leading pollster, author of the bestselling The Big Shift: The Seismic Change in Canadian Politics, Business and Culture and Global CEO of Ipsos Public Affairs.

  • Yasmeen Serhan, Writer for The Atlantic. Yasmeen's reporting focuses on transatlantic affairs and populist and nationalist sentiment.

  • Dr Andrew Wroe, Senior lecturer in American politics at the University of Kent. His current research interests focus on the trust in government, particularly the reasons for its decline and its effects on the wider polity.

  • Kelly Beaver, Managing Director, Ipsos MORI Social Research Institute (chair)