EVENT | CX Council – Structuring the Unstructured

On 20 November, Ipsos MORI's CX Council reconvenes to discuss one of the hottest topics in the industry, unstructured feedback.

Complex customers, an ever-changing market and new technologies have many organisations struggling to form cogent strategies which demonstrate real return on their Customer Experience investment.

This afternoon event will demonstrate best practice and showcase future thinking on voice, unstructured feedback and how to turn it into compelling, practical intelligence. Plus, our CX experts will also give you an exclusive run through of our latest thinking and the chance to learn more about driving a Return on CX Investment (ROCXI). 

We will joined by Brian Pressey, Director of Customer Experience, Insight & CRM at TUI UK. Brian will talk to us about how they turn words into strategic and tactical insight and are using it to build a more customer-centric culture. 


Ipsos' Head of Innovation, Pippa Bailey, will explain how CX and insight professionals can use technology to capture unstructured data in key moments and power our CX understanding. Pippa will share how we can use near-field communication technology, intelligent surveying and passive monitoring to reach customers when it matters most. 

Attendees can enjoy the Dorchester's famed afternoon tea, the opportunity to network, discuss views and share challenges. Places are free but extremely limited, so please register now.