Social Media is becoming big business across the globe, with recent predictions indicating that marketing spend on Social Media is set to double in the next five years (The CMO Survey, 2013). With around half of the GB population having ever visited a social networking site (Ipsos MediaCT Tech Tracker Q1 2013), CEOs of businesses are paying increasing attention to Social Media, both in terms of the opportunities that exist for them to promote their company in the best possible light, and in monitoring their earned media – what people are saying about them online. They are becoming more aware of the fact that within the millions of conversations, likes, re-tweets and views, lies an incredibly valuable marketing tool that they simply cannot afford to ignore.
Language Matters: Good practice for representing diverse identities
In this piece we provide a deep dive into good practice for the language used when referring to groups of people and outline some important principles to consider when it comes to speaking about and representing diverse communities.