Looking back on 2018 we can say that some of the most discussed voices of the year were digital. Alexa, Siri, Cortana and Google Assistant have rapidly made their way into millions of homes, making 2019 a big year for voice technology.
But, voice technologies increasing popularity is not without its conflicts and barriers. That's why we collaborated with the Internet Advertising Bureau (IAB UK) to understand the potential future impact of voice technology beyond the hype. Our aim was to decode voice technology to help brands take advantage of the opportunities whilst minimising the risks.