Looking back on 2018 we can say that some of the most discussed voices of the year were digital. Alexa, Siri, Cortana and Google Assistant have rapidly made their way into millions of homes, making 2019 a big year for voice technology.
But, voice technologies increasing popularity is not without its conflicts and barriers. That's why we collaborated with the Internet Advertising Bureau (IAB UK) to understand the potential future impact of voice technology beyond the hype. Our aim was to decode voice technology to help brands take advantage of the opportunities whilst minimising the risks.
Ipsos iris: An online publisher pack
From January 2021, Ipsos iris will be the official source for online audience measurement and ad campaign verification in the UK endorsed by UKOM. To help online publishers understand any compliance requirements associated with the tagging element of this important research study, Ipsos MORI has produced an Online Publisher framework Pack.