Looking back on 2018 we can say that some of the most discussed voices of the year were digital. Alexa, Siri, Cortana and Google Assistant have rapidly made their way into millions of homes, making 2019 a big year for voice technology.
But, voice technologies increasing popularity is not without its conflicts and barriers. That's why we collaborated with the Internet Advertising Bureau (IAB UK) to understand the potential future impact of voice technology beyond the hype. Our aim was to decode voice technology to help brands take advantage of the opportunities whilst minimising the risks.
Language Matters: Good practice for representing diverse identities
In this piece we provide a deep dive into good practice for the language used when referring to groups of people and outline some important principles to consider when it comes to speaking about and representing diverse communities.