Looking back on 2018 we can say that some of the most discussed voices of the year were digital. Alexa, Siri, Cortana and Google Assistant have rapidly made their way into millions of homes, making 2019 a big year for voice technology.
But, voice technologies increasing popularity is not without its conflicts and barriers. That's why we collaborated with the Internet Advertising Bureau (IAB UK) to understand the potential future impact of voice technology beyond the hype. Our aim was to decode voice technology to help brands take advantage of the opportunities whilst minimising the risks.
Essential Digital Skills UK 2021
For the third year, Lloyds Bank commissioned Ipsos MORI to research the ‘Essential Digital Skills’ of the UK adult population and has launched the results from the first wave of research since the start of the COVID-19 pandemic. This research is conducted on behalf of the Department for Education and follows the launch of the Consumer Digital Index earlier in the year, which measures the digital and financial lives of the UK population.
Understanding child safety and video gaming with GameTrack
Ipsos MORI has undertaken research on behalf of the Interactive Software Federation of Europe (ISFE) to explore how children aged up to 15 years old are using communication features when playing videogames and how parents are controlling and monitoring this online interaction to help safeguard their children.