Successfully unearthing text analytics insights does not need to be complicated. With our five top tips, avoid the pitfalls and obtain actionable insights from unstructured text.
- Know your purpose
- Manage your organisation’s expectations
- Place the analyst at the heart of the process
- Choose the right text analytics tool
- Think big in terms of data volumes
From products to experiences: Why Customer Experience matters in CPG
It's not new to suggest digitisation has changed the makeup of the retail industry and, in extension, how retail experiences are judged. However, the digital economy also presents new opportunities for consumer packaged goods manufacturers to bypass retailers entirely. Can the revolution in the CPG supply chain mean an evolution of customer experience?