The Future of Agile Innovation

The world of innovation is phenomenally challenging. Here we present two case studies to demonstrate different innovation approaches which delivered positive impact, and then take a journey into the world of the military to understand how intelligence strategy can be applied to effect positive transformation.

The Future of Agile Innovation

The author(s)

  • Dr. Pippa Bailey Ipsos Marketing, UK
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The world of innovation is phenomenally challenging. Savvy, connected consumers seek the Next Big Thing and focus on personalisation and experience beyond the product/service, whilst researchers must navigate more complex markets, blurring categories, shrinking research budgets and competitors who weren’t even conceived a decade ago. Yet, smart and agile approaches to innovation can provide a route through these challenges.

Our paper explores two case studies to demonstrate the different innovation processes which have delivered positive impact. We then take a journey into the world of the military to understand how intelligence strategy can be applied to effect positive transformation in business.

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The author(s)

  • Dr. Pippa Bailey Ipsos Marketing, UK