Ipsos Connect has extensive experience in the gaming market covering platform, device and title/franchise specific research projects.

Client context

Our work is helping clients understand how the changing landscape of the market, as it moves from packaged to mobile and online gaming, impacts existing business models and gamer behaviour. We have the experience to test all stages of the game lifecycle.

Our Solutions

We run GameTrack, a tracking survey commissioned by ISFE, the Interactive Software Federation of Europe, to robustly measure the size and track the changing dynamics of the total video gaming market. The survey provides the first ever definitive measurement of the total value, volume, and time spent across the packaged, mobile, and online gaming markets.

  • Size the total market - on a quarterly basis measure and trend the size of the total video gaming market on a nationally representative level.
  • Value, volume, and time - measure value spent, volume acquired, and time spent for all ways of gaming.
  • Profiling - profile gamers and their overlapping gaming behaviour along with device ownership.

The classic gaming demographic of a man, in his 20s, using a games console or computer, is still a key component of the market and shows no sign of losing interest in the medium.


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Case studies

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