General Dental Council Public research 2020

Findings from the latest Ipsos MORI annual research with the public for the General Dental Council.

The author(s)

  • Rachel Worsley Public Affairs
  • Chloe Juliette Public Affairs
  • Laura Tuhou Public Affairs
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This report details the findings of research with the public for the General Dental Council. The research was designed to capture patient and public awareness and perceptions of the GDC and provide insight into key policy areas in dentistry and dental regulation, such as complaints, feedback and advocacy.

The research comprised a quantitative survey, in-depth telephone interviews and a deliberative workshop. The 2020 survey follows previous surveys in 2018, 2017, 2015, 2014, 2013, 2012 and 2011 using the same methodology – a representative, face-to-face survey with between c.1000 and c.1600 people in the UK and included key tracking questions. The qualitative provided further insights into underlying attitudes highlighted by the survey, as well as exploration of some of key policy areas.

The report, data tables and technical appendix can be downloaded from the General Dental Council website.

Technical Note:

The annual survey questions were placed on the Ipsos MORI Capibus survey, a weekly face-to-face omnibus survey of a representative sample of people aged 15 and over in Great Britain. Fieldwork took place between 24 January and 5 February 2020. To ensure UK-wide coverage for the survey and to provide robust results within each nation, an additional standalone survey of people in Northern Ireland was carried out, as well as booster interviews in Wales to ensure at least 100 interviews in each nation. An additional boost was also carried out to ensure there were enough responses from those from ethnic minority backgrounds to provide more robust results between groups.

A total of 1,674 people were interviewed.

Quotas were set on age, gender and working status within region and data weighted to ensure a nationally representative sample of adults aged 15 and over in Great Britain and Northern Ireland.

The qualitative research took place between 14 and 29 September 2020.

Ten in-depth interviews were carried out with people who participated in the quantitative survey, each lasting approximately 30 minutes. Quotas were set for the interviews to ensure those with long-term conditions and people from ethnic minority backgrounds were included.

An online workshop was also carried out with people recruited from participating in the survey. The workshop lasted two hours and quotas were set to ensure the research was broadly reflective of the general population in terms of age, gender and social grade. Additional quotas were set to reflect a range of attitudinal factors expressed or experiences described in answers given to certain questions in the survey.

The author(s)

  • Rachel Worsley Public Affairs
  • Chloe Juliette Public Affairs
  • Laura Tuhou Public Affairs

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