Global Business Influencers
The Ipsos Global Business Influencers (GBI) survey is a globally harmonised syndicated media and insights survey tracking the media, business, financial, luxury and travel habits of the most senior global business executives. The Global Business Influencers survey is the industry currency for reaching and understanding this audience globally.
The majority of Global Business Influencers are c-suite and the most senior business people in companies with 50+ employees; a niche audience representing less than 1% of the population. Taking into account their spending power, net worth, and budgets they control, they are disproportionately important for B2B marketers and represent the key to profitability for sectors such as finance, luxury goods and cars, airlines and hotels.
The Global Business Influencers survey can help you reach and understand this important audience, providing vital insight into their lives. The Global Business Influencers survey’s key characteristics include:
- 100% online
- Brand-centric media measurement and engagement
- Insight into their business, travel, technology, financial, luxury, and lifestyle habits
- Global coverage across 30 key markets in Africa, Asia-Pacific (including Australia, China, India, and Japan), Europe, the USA, and the Middle East
- Harmonised content across regions
- Annual release of data
GBI Launch Brochures
The Global Business Influencers survey 2019 brochure provides more information on the survey and insight into the lives of senior business executives.
- Downloadthe 2019 brochure
- Download the 2018 brochure
- Download the 2017 brochure
- Download the 2016 brochure
James Torr presenting the 2019 Global Business Influencers launch presentation in London.
Download the 2019 launch presentations:
Download the 2018 launch presentations:
Download the 2017 launch presentations:
GBI Interactive Dashboard
Copyright Ipsos MORI 2019
No part of the GBI Interactive Dashboards (or any other data associated with the survey) may be reproduced without written permission of Ipsos MORI. Only subscribers of the survey are entitled to publish extracts from the dashboards and to use it for commercial or promotional purposes.
Our GBI Snapshots provide insights into our data, we create narratives that help contextualise the data and unlock the full potential of the GBI survey.
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