Global Business Influencers

The Global Business Influencers survey (GBI) is the industry currency for reaching and understanding this senior business executives globally.

Client context

The majority of Global Business Influencers (GBI) are c-suite and the most senior business people in companies with 50+ employees; a niche audience representing less than 1% of the population. Taking into account their: spending power, net worth, and corporate budgets they are disproportionately important for B2B marketers. They represent the key to profitability for sectors such as: finance, luxury goods and cars, airlines and hotels.

Our Solutions

The Global Business Influencers survey’s key characteristics include:

  • 100% online
  • Brand-centric media measurement and engagement
  • Insight into their business, travel, technology, financial, luxury, and lifestyle habits
  • Global coverage across 30 key markets in Africa, Asia-Pacific (including Australia, China, India, and Japan), Europe, the USA, and the Middle East
  • Harmonised content across regions
  • Annual release of data

Global Business Influencers Survey - In a Nutshell

GBI Resources

James Torr and Reece Carpenter presenting the 2020 Europe webinar. See the recording for APAC here and the US here.


Download the 2020 GBI Brochure

Contact us for access to previous launch presentations and brochures, which cover topics such as business decision making and tech priorities. 


Download the 2020 launch presentations:

GBI Insights

Our GBI Snapshots provide insights into our data, we create narratives that help contextualise the data and unlock the full potential of the GBI survey.

Business Luxury

COVID-19: Stress testing ESG, 2020

CSR: Where Profits Meet Ethics, 2018

Opportunity Knocks: Safeguarding and Harnessing Data, 2018

Business Travel: The Value of Experience, 2018

The Power of Influence, 2018

The Middle East and Africa: Strongholds for luxury clothing, 2020

Disruptive Trends: Key Drivers of Luxury Consumption, 2020

A Passion For Motoring, 2019

The Changing Face of Luxury Travel, 2019

Luxury at 38,000ft, 2019


Finance Media and Technology

Safe As Houses? Luxury Real Estate Investment, 2020

High Stakes Finance, 2019

High Net Worth Individuals: The Successful Few, 2018

Beyond Reach: Engaging a Core Audience, 2020

In the battle for trust, media brands can be assertive, 2019

Sports Sponsorship: Playing it Right, 2018

Technology; Friend or Foe?, 2017


GBI in India, 2020

GBI in Africa, 2020

GBI in Japan, 2019

GBI in China, 2019

GBI in Australia, 2019

GBI in the Middle East, 2019

Spotlight on the Middle East, 2018

Spotlight on Japan, Jan 2018    

Mind The Gap, Oct. 2017


Interactive Dashboard 

Audience Data 2019     Market Data & Profiling 2019     Statements & Opinions 2019

Audience Data 2018     Market Data & Profiling 2018     Statements & Opinions 2018



For more information on the Global Business Influencers survey please contact: James Torr or Matthias Gitschel


Copyright Ipsos MORI 2019
No part of the GBI Interactive Dashboards (or any other data associated with the survey) may be reproduced without written permission of Ipsos MORI. Only subscribers of the survey are entitled to publish extracts from the dashboards and to use it for commercial or promotional purposes.


Case studies

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