Green shoots?

Around one in six (17%) Britons describe Britain's current economic situation as good, making Britain level with the USA.

Around one in six (17%) Britons describe Britain’s current economic situation as good according to new research from Ipsos’ Global @dvisor online survey conducted in 24 countries. This is the highest level recorded since April 2010.

Britain is now level with the USA, with 15% of Americans describing their economy as good. The Spanish and Hungarians remain the lowest in the league of economic gloom where just 3% and 4% respectively describe the economy in their country as good.

The most positive countries are Saudi Arabia (89%) and Sweden (74%). India (69%), Canada (65%), China (63%), Germany (63%), Australia (61%) and Turkey (61%) are all particularly positive about the state of their respective economy with over six in ten describing it as good.

Managing Director of Ipsos MORI's reputation centre, Milorad Ajder, said:

“Although it is encouraging to see a rise in Britons describing the economy as good, it remains to be seen whether this is a one off or the beginning of a trend of increasing consumer confidence.”

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Technical Note

Global @dvisor is a monthly online survey conducted by Ipsos via the Ipsos Online Panel system in 24 countries around the world.

For the results of the survey presented herein, an international sample of 19,005 age 18-64 in the US and Canada, and age 16-64 in all other countries, were interviewed. Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Argentina, Belgium, Greece, Indonesia, Ireland, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden and Turkey, where each have a sample approximately 500+.

Weighting was employed to balance demographics and ensure the sample's composition reflects that of the adult population according to the most recent country Census data available and to provide results intended to approximate the sample universe, (in the small number of developing countries where access to the internet is limited respondents are more likely to be affluent and well connected than the average member of the population.)

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